Filed under: Social Media
This is a great diagram courtesy of Brian Solis, showing the conversation prism in the realm of social media communication.
Wonderful piece of reference!
Mashable carried a really great post on The Changing Role of Public Relations, referencing Steve Rubel’s post questioning if the thrill of the chase makes PR obsolete.
Rubel then asks the question: “..what then for PR?”
To which, writer Mark ‘Rizzn’ Hopkins has an answer based on his interactions with PR folks whom he deems as connectors to the businesses that employ them, as well as to the journalists.
The social media landscape has changed the dynamics of the publishing industry and its resulting impact on PR is only natural.
It has always been the case where the most successful PR practitioners are those who understand journalists’ needs and are able to connect journos to company information and industry trends, not those who are merely information gatekeepers.
In the hyperinteractive web 2.0 world, the evolution of PR will only see this skill being even more important in the profession’s future.
I was given this lead by a comment left on this blog, and I found a great app to add photos to blogs in the process!
PicApp is a web service for free and licensed images that you can add to your blog. It has even teamed up with Splash News so you can now browse the latest celebrity content from Splash News from within PicApp, and then copy and paste those images to your blog.
Each PicApp image – even when embedded on a blog – comes with a link directly to the copyright image, and can be traced through PicApp’s interface for content owners.
The only catch is, this app does NOT work on wordpress.com for now. Drats! But if you have a blog hosted on another platform, do check it out!
I’d written a previous post about Obama’s successful social media campaign. He’s done it again! This time on Scrib’d.
What is Scrib’d? It’s essentially a YouTube for documents. You can upload and share documents, as well as discover and comment on documents that you find on the site. All documents load in Flash format
Check out Obama’s page at: http://www.scribd.com/barackobama
So far the document with most views and comments is Barack Obama’s New Energy Plan For America, no prizes for guessing what’s the issue of greatest concern to the socially conscious web 2.0 crowd.
I guess I’m still on the subject of mobile phones. I think the 3.5G iPhone and its surrounding hype left a strong wake for mobile web developers to dovetail.
Nokia recently announced that it’s more than doubling the size of its direct venture investment fund, with an injection of $150 million of which some will specifically be to use in India and China. This is certainly great news for mobile apps developers in Asia.
The New York Times has some great advice here:
Startups should “intelligently hedge their bets across multiple platforms,” advised Richard Wong of Accel Partners. His firm has invested in mobile games and application site GetJar, “the store for the other 3 billion phones that aren’t iPhones,” as Mr. Wong put it.
Rick Segal of Blackberry Partners Fund and JLA Ventures reminded developers that the iPhone only accounts for a tiny share of the worldwide market. In India, for example, Nokia has 70 percent market share. “You must think multi-platform,” he said.
Some investors insisted that multiple mobile platforms — whether Apple’s, Google’s, Research in Motion’s or others — will thrive. Matt Murphy, head of Kleiner Perkins Caufield & Byers’ $100 million iFund, said most entrepreneurs who pitch him have iPhone applications, but that the platform war “is not a winner-take-all game.”
David Sokolic of Battery Ventures disagrees. He predicts a shakeout akin to the PC market and Microsoft’s Windows, with a clear leader emerging.
So what’s a mobile start-up to do? One solution: introduce new features and applications on the iPhone, then push them out to other types of phones if customers like them. That’s what location-based mobile service Loopt does, said its chief executive, Sam Altman.
Mr. Murphy likes that approach. It takes so little money to roll out an application on the iPhone that “it changes the game for entrepreneurs and venture capitalists to see if you have something,” he said.
Another piece of advice: don’t create a mobile version of a Web site that already exists, said Mr. Segal. Instead, figure out a need that is unique to mobile users, like getting directions when you’re lost.
With mobile coming of age, it’s apt to start thinking about marketing and PR strategies that can leverage on this platform once mobile web adoption hits critical mass. If it helps, you may like to know that a few of the most popular new uses for mobile phones are – games, roadside assistance and *drumroll* porn. Big surprise ha?
