Advertising as Entertainment: Quoi?
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Big Idea: Advertising as Entertainment from on Vimeo.
Macdonald’s brilliant campaign in France, using entertainment as advertising or vice-versa however you look at it – an integration which I truly believe is the way forward. No longer is entertainment a 42 minute TV show with 18 minutes worth of ads.
This was from a presentation at the Razorfish Summit, which you should really check out for some great ideas and insights.
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