The Digital Vibes

Social media humour from Bitstrips
August 30, 2008, 5:33 pm
Filed under: Social Media | Tags: , ,
Breaking news from Twitter

Bitstrips: Breaking news from Twitter


August 26, 2008, 12:33 am
Filed under: Online publishing, Social Media | Tags: , ,

Now why didn’t I think of that?! There’s a new magazine in town and I think it’s a great idea! Husbands & Dads is a prosaic title for precisely husbands and dads and marks a radical departure from the likes of Maxim, FHM and GQ.

This definitely gets every wife and mother’s support, but how well will men take to it? If it’s a hit, you can bet that a seismic shift in attitudes towards gender roles has already taken place.

E-books for social media communication
August 25, 2008, 12:35 am
Filed under: Social Media | Tags: , ,

This is Brian Sollis’ treasury of e-books on social media communication, check them out for a great source of reference.

Conversation Prism
August 18, 2008, 11:35 pm
Filed under: Social Media

This is a great diagram courtesy of Brian Solis, showing the conversation prism in the realm of social media communication.

Wonderful piece of reference!

How PR is changing in the web2.0 world
August 13, 2008, 11:58 pm
Filed under: PR | Tags: , ,

Mashable carried a really great post on The Changing Role of Public Relations, referencing Steve Rubel’s post questioning if the thrill of the chase makes PR obsolete.

Rubel then asks the question: “..what then for PR?”

To which, writer Mark ‘Rizzn’ Hopkins has an answer based on his interactions with PR folks whom he deems as connectors to the businesses that employ them, as well as to the journalists.

The social media landscape has changed the dynamics of the publishing industry and its resulting impact on PR is only natural.

It has always been the case where the most successful PR practitioners are those who understand journalists’ needs and are able to connect journos to company information and industry trends, not those who are merely information gatekeepers.

In the hyperinteractive web 2.0 world, the evolution of PR will only see this skill being even more important in the profession’s future.

Picapp is a great photo app
August 12, 2008, 12:23 am
Filed under: Web apps | Tags: , ,

I was given this lead by a comment left on this blog, and I found a great app to add photos to blogs in the process!

PicApp is a web service for free and licensed images that you can add to your blog. It has even teamed up with Splash News so you can now browse the latest celebrity content from Splash News from within PicApp, and then copy and paste those images to your blog.

Each PicApp image – even when embedded on a blog – comes with a link directly to the copyright image, and can be traced through PicApp’s interface for content owners.

The only catch is, this app does NOT work on for now. Drats! But if you have a blog hosted on another platform, do check it out!

Who’s taking over the social media job?
August 11, 2008, 1:49 am
Filed under: Social Media, Social networks | Tags: , , ,

Let’s start with assuming that PR is best positioned to take on the social media portfolio, because PR is the discipline best equipped to handle the conversation-based web 2.0 environment.

Will this portfolio go to the agency, or go in-house? Or how can the client and agency split the job? I think Canadian PR practitioner Ed Lee has a very thoughtful analysis about the whole situation and you should check out his full post here.

Ed says:

On the Internet, an organization needs to own its own words. This means that the organization needs to produce its own content; this is not an action that can be left to the PR or interactive agency.

Put simply, an external agency, no matter how deeply entrenched with the client, will never have the depth of knowledge nor the passion for the issues that the client needs to write about in order to produce compelling, authoritative and authentic content.

I guess what that means is that the in-house corporate communications function will widen to include social media engagement, while agencies can provide additional counsel in the area of social media. Does this mean more jobs for the PR profession, or simply more work for everyone?

Or in the case of large companies, social media deserves a department of its own. Former community manager with Hitachi and current star analyst of the social media industry, Jeremiah Owyang, is compiling a 2008 yearbook-like list of social media professionals on his blog. Check out who’s on the roll as pioneers of this emerging job function.