The Digital Vibes

Online publishing and blogging
March 27, 2009, 1:11 am
Filed under: Blogs, Online publishing, Social Media | Tags: , , , , ,

The same, but not quite? Is blogging a subset of online publishing? Or should online publishing follow the concept of blogging as a best practice? We all have our takes on this, but March has given me this little conundrum to ponder on.

Three weeks ago, I attended Blogout! 2009 organised by The Digital Movement. You can check out Claudia‘s post-event write-up on TDM. The vibe was casual and fun. The event was organised and attended by some of the most dedicated enthusiasts in the local blogosphere and social media scene. What was truly admirable was how well the bottom-up grassroots event was organised, and how passion shone through in every aspect of the event. Kudos to the team behind it!

The event covered the following topics (I shamelessly culled from the TDM post – description and links – but check them out!):

The best part about Blogout!… I got the opportunity to meet – a blogger who blogs about a traditional form of pottery fired in dragon kilns, and a blogger who blogs about Cosplay and literary arts. Imagine that!

And now my experience at Blogout is juxtaposed against a three-day seminar led by US-based Mequoda Group in Singapore, that I am currently attending. Organised by the Magazine Publishers’ Association, this online publishing and marketing  workshop covers information on how to attract, convert, engage and monetize online traffic to create a more robust and profitable web presence.

Being a professional seminar, the vibes were at the other end of the spectrum from what I felt at Blogout. Yet the deep dive into the strategies so well explained by Don Nicholas, really expounded the methodology behind successful online publishing.

My 3 key takeaways, among many other things, by the end of Day 2 are:

  • Keywords
  • Driving traffic to your site
  • End users are loyal, advertisers are fickle

The topics of driving traffic and monetising by selling to your end users were addressed at Blogout, but explained in great detail at the online publishing seminar. Yet the subject of keywords is something I have never heard being addressed by a blogger, but heavily emphasized at the seminar. Keywords… something for bloggers to think about.

All in all, two very different events, yet equally insightful for me. An eventful March with lots to think about.


4 Comments so far
Leave a comment

Hi. Glad you enjoyed Blogout! Its one of the grassroot events so far which I’m very glad to be part of. Didn’t get to meet you during those two days. One thing bad about being part of the organizing team is we don’t get much time to mix around. But we’re all glad that it went well.

Yes, the feel and tension between an event by the community and a big company is very different. To me, it lacks the participation and discussion and often feels a little too serious. But at these hardcore conferences, there will be much more intensive sharing and note taking. One got to make their money worth it right? These conferences usually go by the thousands?

Lastly, keywords are surely very important for search optimization. Many sites and blogs who gets good search ranking are because they’re keyword intensive and have good content which people link to.

Hope you’ll share more about the conference after tomorrow. Added you to my feeds.


Comment by claudia

I indeed enjoyed Blogout and am in awe of how you put it all together! Looking forward to meet you again at SMB 🙂

Comment by pammeee

Hi, thanks for linking to my presentation. On your point about keywords, I tend weight more on key-phrases rather than keywords. While writing a post on a particular topic, I ask myself what key-question phrases related to a particular topic people are asking on google. I type in these questions on google and go through the results. Then I write my post, usually making the question appear in the post.

A very popular blogger who usually writes about parenting might talk about a trip to thailand and suddenly she will also get a very high ranking for that particular keyword just because her blog has a very high rank.

Comment by Preetam Rai

Thank you for sharing your thoughts on key phrases! I really hope you can share more of your insights on this topic, which is quite new to many bloggers. Great presentation that you shared at Blogout, especially insights from your Japanese friend on Slide 16.

Comment by pammeee

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