The Digital Vibes


Advertising as Entertainment: Quoi?
June 2, 2009, 12:35 pm
Filed under: Advertising, Online presence, Social Media

Big Idea: Advertising as Entertainment from on Vimeo.

Macdonald’s brilliant campaign in France, using entertainment as advertising or vice-versa however you look at it – an integration which I truly believe is the way forward. No longer is entertainment a 42 minute TV show with 18 minutes worth of ads.

This was from a presentation at the Razorfish Summit, which you should really check out for some great ideas and insights.

Advertisements