The Digital Vibes


Movies on the social media bandwagon
October 20, 2009, 5:48 pm
Filed under: Online presence, PR, Social Media, Social networks | Tags: , ,

As reported on Mashable, Where the Wild Things Are shows us how movies are jumping onto the social media bandwagon to tout their horns in the name of publicity,and more importantly how it can be done intelligently – using simply an iPhone app and Facebook.

The iPhone app gives you previews of the trailers, stills and soundtrack. What’s truly engaging is a monster character that chows down your contacts’ photos from your phone, how’s that for interactivity that is true to the theme of the movie?

The Facebook page also provides great updates with behind the scenes information, videos, interviews and more.



The Fun Theory
October 18, 2009, 5:44 pm
Filed under: Advertising, Online presence, PR | Tags: , ,

A great campaign from Volkswagen, combining creative concept and execution with the viral power of social media, topped with impactful, resonant yet subtle branding right at the end. All in the spirit of innovation, experimentation and interaction.

Check out the campaign website here: http://thefuntheory.com/

And take a look at this brilliant video of the Piano Stairs!



What’s really elevating new media – passion
October 12, 2009, 12:04 am
Filed under: Blogs, Social Media | Tags: , , , ,

New media is something we often talk about. Over the past couple of years, we’ve talked and talked about the rise of blogs and citizen journalism, and divided into three camps of believing new media will overtake traditional media, that traditional media will always triumph over new media in terms of credibility, that there will be co-existence.

I’ve taken turns in all three camps and like most of the world have taken up permanent residency in the last. But what really jolted me into realizing just how significant new media is and will be, was an event that I worked on about a fortnight ago.

The Grand Prix was in town, and my client being a significant team sponsor, invested in an unusual campaign that involved sponsoring the team motorhome, transforming it into the swankiest one on the paddock that gave the team a homely respite in the blistering heat.

I had the opportunity organize media and blogger visits and what really struck me, very deeply, was the sparkle I saw in the eyes of two bloggers who are passionate about F1. It’s often said that your eyes are the windows to your soul. The windows of these two people touched me at a very deep level when I saw how much they appreciated the visits. It made me remember that my job had a purpose, somehow.

This epiphany was in stark contrast to the jaded responses of traditional journalists, understandably battered by the constant tsunami of pesky PR assaults. I realized then, what exactly would tip the scale towards new media – passion. It’s easy to ask what your passion is but terribly difficult to answer.

It’s funny how even the World Business Forum addressed this issue. Robit Bhargava, one of the bloggers invited to the event, couldn’t have said it better:

In the surround-sound media environment of today, there is no shortage of places you can go to see an expert’s view of business and where it is headed. What I took from the first day of the World Business Forum, however, was just how important passion is as a common thread in the people (and their organizations) who are accomplishing something. The future of business isn’t about leveraging Twitter or weathering the storm, or even finding the next great groundbreaking product. The ones who really change our world for the better will be the ones most passionate about doing it.

Check out his post here.