The Digital Vibes


The Fun Theory
October 18, 2009, 5:44 pm
Filed under: Advertising, Online presence, PR | Tags: , ,

A great campaign from Volkswagen, combining creative concept and execution with the viral power of social media, topped with impactful, resonant yet subtle branding right at the end. All in the spirit of innovation, experimentation and interaction.

Check out the campaign website here: http://thefuntheory.com/

And take a look at this brilliant video of the Piano Stairs!

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Advertising as Entertainment: Quoi?
June 2, 2009, 12:35 pm
Filed under: Advertising, Online presence, Social Media

Big Idea: Advertising as Entertainment from on Vimeo.

Macdonald’s brilliant campaign in France, using entertainment as advertising or vice-versa however you look at it – an integration which I truly believe is the way forward. No longer is entertainment a 42 minute TV show with 18 minutes worth of ads.

This was from a presentation at the Razorfish Summit, which you should really check out for some great ideas and insights.