The Digital Vibes


Movies on the social media bandwagon
October 20, 2009, 5:48 pm
Filed under: Online presence, PR, Social Media, Social networks | Tags: , ,

As reported on Mashable, Where the Wild Things Are shows us how movies are jumping onto the social media bandwagon to tout their horns in the name of publicity,and more importantly how it can be done intelligently – using simply an iPhone app and Facebook.

The iPhone app gives you previews of the trailers, stills and soundtrack. What’s truly engaging is a monster character that chows down your contacts’ photos from your phone, how’s that for interactivity that is true to the theme of the movie?

The Facebook page also provides great updates with behind the scenes information, videos, interviews and more.



The Fun Theory
October 18, 2009, 5:44 pm
Filed under: Advertising, Online presence, PR | Tags: , ,

A great campaign from Volkswagen, combining creative concept and execution with the viral power of social media, topped with impactful, resonant yet subtle branding right at the end. All in the spirit of innovation, experimentation and interaction.

Check out the campaign website here: http://thefuntheory.com/

And take a look at this brilliant video of the Piano Stairs!



How PR is changing in the web2.0 world
August 13, 2008, 11:58 pm
Filed under: PR | Tags: , ,

Mashable carried a really great post on The Changing Role of Public Relations, referencing Steve Rubel’s post questioning if the thrill of the chase makes PR obsolete.

Rubel then asks the question: “..what then for PR?”

To which, writer Mark ‘Rizzn’ Hopkins has an answer based on his interactions with PR folks whom he deems as connectors to the businesses that employ them, as well as to the journalists.

The social media landscape has changed the dynamics of the publishing industry and its resulting impact on PR is only natural.

It has always been the case where the most successful PR practitioners are those who understand journalists’ needs and are able to connect journos to company information and industry trends, not those who are merely information gatekeepers.

In the hyperinteractive web 2.0 world, the evolution of PR will only see this skill being even more important in the profession’s future.