The Digital Vibes

Web tracking: Google Alerts
June 23, 2008, 11:09 am
Filed under: Social Media | Tags: , ,

Third tool in my web tracking kit? Google Alerts.

You can set Google Alerts to receive email notifications for results from web search, blog search, Google News, Google Groups and even Google Video, as well as a comprehensive alert that combines the results from three search engines (web, news, blogs).

This is a very useful tool to know what even your company intranet doesn’t tell you. I actually found out my ex-company’s deal with a Korean electronic powerhouse ahead of my bosses this way.

Setting alerts as-it-happens is useful if you want to monitor a specific event. especially when you have an issue or crisis at hand. However, if you fight a ton of emails on a daily basis, you may prefer to have your alerts emailed to you in a daily or weekly summary.

With Google as God of the Internet, this tool is possibly the best you can have for a bird’s eye view of your pet topic.