The Digital Vibes


Un-Cuil PR: Launch falls flat
July 31, 2008, 1:41 pm
Filed under: Web apps | Tags: , , ,

This is every public relations professional’s greatest nightmare I think – a launch that goes wrong. The worst time to fall is when all eyes are on you.

Cuil was touted to be a Google killer in the search world, which are really enormous shoes to fill, as anyone sane will think. Unfortunately Cuil overpromised and underdelivered, and now it’s making waves on the web for all the wrong reasons.

The worst parts of a web launch?

No. 1 – Your mistakes are told to the world, via multiple outlets, almost immediately. Check out the scathing reviews of Cuil’s launch here.

No.2 – Data persistency (in techie terms) or legacy (in layman terms). Reviews, both good and bad, stay on for a long time on the web, making it hard for people to forget your mistakes.

It’s not true that Cuil is doomed forever, and I think many people out there are secretly rooting for an underdog to overtake Google’s dominance. But I think Cuil has some PR issues it needs to work on right now, to build trust in its service hereon.

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Web tracking: Google Alerts
June 23, 2008, 11:09 am
Filed under: Social Media | Tags: , ,

Third tool in my web tracking kit? Google Alerts.

You can set Google Alerts to receive email notifications for results from web search, blog search, Google News, Google Groups and even Google Video, as well as a comprehensive alert that combines the results from three search engines (web, news, blogs).

This is a very useful tool to know what even your company intranet doesn’t tell you. I actually found out my ex-company’s deal with a Korean electronic powerhouse ahead of my bosses this way.

Setting alerts as-it-happens is useful if you want to monitor a specific event. especially when you have an issue or crisis at hand. However, if you fight a ton of emails on a daily basis, you may prefer to have your alerts emailed to you in a daily or weekly summary.

With Google as God of the Internet, this tool is possibly the best you can have for a bird’s eye view of your pet topic.