The Digital Vibes


Movies on the social media bandwagon
October 20, 2009, 5:48 pm
Filed under: Online presence, PR, Social Media, Social networks | Tags: , ,

As reported on Mashable, Where the Wild Things Are shows us how movies are jumping onto the social media bandwagon to tout their horns in the name of publicity,and more importantly how it can be done intelligently – using simply an iPhone app and Facebook.

The iPhone app gives you previews of the trailers, stills and soundtrack. What’s truly engaging is a monster character that chows down your contacts’ photos from your phone, how’s that for interactivity that is true to the theme of the movie?

The Facebook page also provides great updates with behind the scenes information, videos, interviews and more.

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Mobile applications
August 4, 2008, 1:00 pm
Filed under: Mobile web | Tags: , , ,

I guess I’m still on the subject of mobile phones. I think the 3.5G iPhone and its surrounding hype left a strong wake for mobile web developers to dovetail.

Nokia recently announced that it’s more than doubling the size of its direct venture investment fund, with an injection of $150 million of which some will specifically be to use in India and China. This is certainly great news for mobile apps developers in Asia.

The New York Times has some great advice here:

Startups should “intelligently hedge their bets across multiple platforms,” advised Richard Wong of Accel Partners. His firm has invested in mobile games and application site GetJar, “the store for the other 3 billion phones that aren’t iPhones,” as Mr. Wong put it.

Rick Segal of Blackberry Partners Fund and JLA Ventures reminded developers that the iPhone only accounts for a tiny share of the worldwide market. In India, for example, Nokia has 70 percent market share. “You must think multi-platform,” he said.

Some investors insisted that multiple mobile platforms — whether Apple’s, Google’s, Research in Motion’s or others — will thrive. Matt Murphy, head of Kleiner Perkins Caufield & Byers’ $100 million iFund, said most entrepreneurs who pitch him have iPhone applications, but that the platform war “is not a winner-take-all game.”

David Sokolic of Battery Ventures disagrees. He predicts a shakeout akin to the PC market and Microsoft’s Windows, with a clear leader emerging.

So what’s a mobile start-up to do? One solution: introduce new features and applications on the iPhone, then push them out to other types of phones if customers like them. That’s what location-based mobile service Loopt does, said its chief executive, Sam Altman.

Mr. Murphy likes that approach. It takes so little money to roll out an application on the iPhone that “it changes the game for entrepreneurs and venture capitalists to see if you have something,” he said.

Another piece of advice: don’t create a mobile version of a Web site that already exists, said Mr. Segal. Instead, figure out a need that is unique to mobile users, like getting directions when you’re lost.

With mobile coming of age, it’s apt to start thinking about marketing and PR strategies that can leverage on this platform once mobile web adoption hits critical mass. If it helps, you may like to know that a few of the most popular new uses for mobile phones are – games, roadside assistance and *drumroll* porn. Big surprise ha?



Mobile Web
August 3, 2008, 2:28 pm
Filed under: Mobile web | Tags: , , , , ,

Interesting research published by Nielsen Mobile, though they should have benchmarked mobile web usage in the US against world leader Japan.

What struck me most in the paper, is that the Motorola RAZR is the most common device used among US mobile Internet users *Gasp*

I’m using a RAZR and my friends already know I can’t wait to get rid of it. It’s used by 10 percent of mobile Internet users in the US, with Apple’s iPhone coming in second at four percent.

However, globally (again, ex-Japan) Nokia is the brand of choice among mobile Internet users.

I guess in the fight between Windows Mobile, Symbian, Android and iPhone, we may perhaps see each dominating different markets, rather than a behemoth global market leader emerging in time to come.