The Digital Vibes

A Tweet about Twitter
July 22, 2008, 12:18 pm
Filed under: Web apps | Tags: , ,

For those who have yet to see the point in Twitter, USA Today wrote a very good article on how you can milk the app for what it’s worth.

Frankly, it is very difficult to see the use of telling the world “what are you doing?”, which is the central question posed by Twitter to “Twitterers”, who answer in a text message under 140 words. I’m not so sure my friends want to know my every move, and if that indeed will connect me with them.

But Twitter’s uses are plentiful when you think outside of the box, or its question for that matter. The article cited how Zappos (which by the way is now my favorite online retailer) recently tested a new site on Twitter, and made some improvements based on the comments received.

Twitter can be a useful communication channel with your target audience, or at least a free broadcast channel to reach them not unlike Youtube. The trick is to think of Twitter as a tool, and not solely as a social network.